CSK Consultants Case Study.pdf
Search
HOW DID I
Turn a word-of-mouth service into a credible digital experience

Design & Development
CSK Consultants
4 Weeks
CSK Consultants is a professional HR and business consulting firm. The project focused on creating a clean, modern interface with structured content flow, engaging visuals, and intuitive navigation, helping the brand communicate its people-first approach effectively.

Aditi Karthikeyan
Unitedworld Institute of Design
Who They Are
Getting to Know the Client
CSK Consultants, founded by Mr. Chandrasekhar Kalluri, is a people-centric HR and business consulting firm dedicated to helping organisations and individuals reach their full potential. With over three decades of corporate experience, he brings deep expertise in HR strategy, sales training, and coaching, blending business insight with empathy to create meaningful and lasting impact.





Why a Website?
The main Objectives
CSK Consultants had been growing purely through referrals and personal connections. The goal was to create a professional online platform that reflected the brand’s credibility, showcased its range of services, and allowed potential clients to easily learn, connect, and engage.
Establish Credibility
Build a professional presence that reflects expertise & trust worthiness
Expand Reach
Move beyond personal networks to connect with a broader audience
Simplify Discovery
Offer a clear overview of services and easy ways to get in touch
Readable. Reliable. Refined.
Typography
Source Sans Pro was chosen for its clean, modern form and excellent readability. Its balanced structure communicates professionalism and approachability aligning perfectly with the brand’s people-first identity.
Source Sans Pro
Light Regular Semi-Bold Bold
Aa Bb Cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
Trust, Warmth, and Confidence
Colour Palette
The colour scheme blends a deep corporate blue representing trust and stability with a bold burnt orange symbolising warmth, energy, & human connection. Together, they create a strong yet inviting visual identity.
B82612
1961A5
F5F5F5
FFFFFF
555555
1A1A1A
UI Style guide
Consistency That Builds Trust
A unified design system was created to maintain visual harmony across all pages. It includes reusable components, spacing rules, colour hierarchy, and typography guidelines ensuring the interface stays consistent, accessible, and easy to scale as the website grows.
spacing
4px
8px
12px
16px
24px
32px
48px
56px
64px
72px
80px
120px
screen Grid
Desktop 1200px
Margin: 80px
Tablet 810px
Margin: 48px
Tablet 390px
Margin: 32px
colour palette
Background 1
#FFFFFF
Background 2
#F5F5F5
Primary Colour
#1961A5
Secondary Colour
#B82612
Text 1
#000000
Text 2
#555555
Shadow
#C2C2C2
typography
Source Sans Pro
Aa
Light
Aa
Regular
Aa
Semi-Bold
Aa
Bold
Display
Size: 56 pt
Display
heading h1
Size: 32 pt
Heading
heading h2
Size: 24 pt
Heading
heading h3
Size: 20 pt
Heading
Body b1
Size: 18 pt
Heading
Lorem ipsum dolor sit amet consectetur.
Body b2
Size: 17 pt
Heading
Lorem ipsum dolor sit amet consectetur.
Body b3
Size: 16 pt
Heading
Lorem ipsum dolor sit amet consectetur.
Body b4
Size: 14 pt
Heading
Lorem ipsum dolor sit amet consectetur.
Body b5
Size: 12 pt
Heading
Lorem ipsum dolor sit amet consectetur.
Buttons
presenting CSK CONSULTANTS
a Word-of-Mouth Expertise now with a Trusted Digital Presence
CSK Consultants blends decades of HR, sales, and coaching experience to help organisations and individuals grow. The website turns a personal consulting practice into a credible, people-first brand with clear communication and effortless navigation.

WHAT I LEARNT
What Worked & What Didn’t
Working with CSK Consultants was an insightful experience that went beyond design it was about understanding how to turn personal legacy and professional expertise into a meaningful digital presence. It taught me how design can humanise expertise and make decades of experience approachable to new audiences.
I learned to carefully balance clarity with warmth, ensuring every element conveyed professionalism without losing personality. The project also deepened my understanding of collaboration, communication, and how visual storytelling can strengthen trust in consulting and service-based brands. Overall, it reinforced my belief that good design doesn’t just look appealing, it builds credibility, emotion, and connection.