CSK Consultants Case Study.pdf

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HOW DID I

Turn a word-of-mouth service into a credible digital experience

Design & Development

CSK Consultants

4 Weeks

CSK Consultants is a professional HR and business consulting firm. The project focused on creating a clean, modern interface with structured content flow, engaging visuals, and intuitive navigation, helping the brand communicate its people-first approach effectively.

Aditi Karthikeyan

Unitedworld Institute of Design

Who They Are

Getting to Know the Client

CSK Consultants, founded by Mr. Chandrasekhar Kalluri, is a people-centric HR and business consulting firm dedicated to helping organisations and individuals reach their full potential. With over three decades of corporate experience, he brings deep expertise in HR strategy, sales training, and coaching, blending business insight with empathy to create meaningful and lasting impact.

Why a Website?

The main Objectives

CSK Consultants had been growing purely through referrals and personal connections. The goal was to create a professional online platform that reflected the brand’s credibility, showcased its range of services, and allowed potential clients to easily learn, connect, and engage.

Establish Credibility

Build a professional presence that reflects expertise & trust worthiness

Expand Reach

Move beyond personal networks to connect with a broader audience

Simplify Discovery

Offer a clear overview of services and easy ways to get in touch

Readable. Reliable. Refined.

Typography

Source Sans Pro was chosen for its clean, modern form and excellent readability. Its balanced structure communicates professionalism and approachability aligning perfectly with the brand’s people-first identity.

Source Sans Pro

Light Regular Semi-Bold Bold

Aa Bb Cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz

Trust, Warmth, and Confidence

Colour Palette

The colour scheme blends a deep corporate blue representing trust and stability with a bold burnt orange symbolising warmth, energy, & human connection. Together, they create a strong yet inviting visual identity.

B82612

1961A5

F5F5F5

FFFFFF

555555

1A1A1A

UI Style guide

Consistency That Builds Trust

A unified design system was created to maintain visual harmony across all pages. It includes reusable components, spacing rules, colour hierarchy, and typography guidelines ensuring the interface stays consistent, accessible, and easy to scale as the website grows.

spacing

4px

8px

12px

16px

24px

32px

48px

56px

64px

72px

80px

120px

screen Grid

Desktop 1200px

Margin: 80px

Tablet 810px

Margin: 48px

Tablet 390px

Margin: 32px

colour palette

Background 1

#FFFFFF

Background 2

#F5F5F5

Primary Colour

#1961A5

Secondary Colour

#B82612

Text 1

#000000

Text 2

#555555

Shadow

#C2C2C2

typography

Source Sans Pro

Aa

Light

Aa

Regular

Aa

Semi-Bold

Aa

Bold

Display

Size: 56 pt

Display

heading h1

Size: 32 pt

Heading

heading h2

Size: 24 pt

Heading

heading h3

Size: 20 pt

Heading

Body b1

Size: 18 pt

Heading

Lorem ipsum dolor sit amet consectetur.

Body b2

Size: 17 pt

Heading

Lorem ipsum dolor sit amet consectetur.

Body b3

Size: 16 pt

Heading

Lorem ipsum dolor sit amet consectetur.

Body b4

Size: 14 pt

Heading

Lorem ipsum dolor sit amet consectetur.

Body b5

Size: 12 pt

Heading

Lorem ipsum dolor sit amet consectetur.

Buttons

presenting CSK CONSULTANTS

a Word-of-Mouth Expertise now with a Trusted Digital Presence

CSK Consultants blends decades of HR, sales, and coaching experience to help organisations and individuals grow. The website turns a personal consulting practice into a credible, people-first brand with clear communication and effortless navigation.


Live Website: cskconsultants.in

WHAT I LEARNT

What Worked & What Didn’t

Working with CSK Consultants was an insightful experience that went beyond design it was about understanding how to turn personal legacy and professional expertise into a meaningful digital presence. It taught me how design can humanise expertise and make decades of experience approachable to new audiences.


I learned to carefully balance clarity with warmth, ensuring every element conveyed professionalism without losing personality. The project also deepened my understanding of collaboration, communication, and how visual storytelling can strengthen trust in consulting and service-based brands. Overall, it reinforced my belief that good design doesn’t just look appealing, it builds credibility, emotion, and connection.

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